Attrition at the field force

Dear  Pharma Manager's Friends 
Indian pharma marketing is one of the fastest growing  knowledge based industry. In the mean time, It suffers the higher rate of attrition particularly in the field of pharmaceutical marketing.

Attrition varies substantial by level. At the field force level, this is usually between 20-30 per cent and at management level between 8-15 per cent. All industry is suffering for the same.! The money factor is one of the major causes for this high attrition. Inadequate salary or compensation packages is a prime factor for switching the organizations Immediate.
Pharma companies have transformed their survival strategy to  competitive  strategy as a result there is huge  pressures  on the shoulder of  medical representatives  for higher secondary sales achievement.And Poor Management also a major factor to leave the company.

Here few tips to reduce the attrition....

Similarly conducive working environment, favorable organizational behavior to increase the confidence, self-esteem and morale of the medical representatives. , reward and recognition of outstanding performers can reduce the higher attrition rate in the field of pharma & sales marketing industries.

Above Point we all known.... but delayed to Implementation !

All the best

Rajan Yadav